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Who is the IPL 2024 sponsor?

The BCCI granted the IPL 2024 sponsor rights to the TATA Group for a five-year term. The Indian conglomerate, known for its diverse business interests, has extended its partnership with the BCCI for a record sum of INR 2500 crore. This makes it the highest sponsorship value ever in the league’s history. TATA Group had previously been the title sponsor for the IPL in 2022 and 2023, and also holds the title sponsorship for the Women’s Premier League, the largest women’s T20 league globally.

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This year’s IPL 2024 promises to be a cracker of an event. Defending champions Chennai Super Kings will have a mountain to climb if they are to retain the title, what with the likes of some strong teams like Gujarat Titans, Mumbai Indians, and Royal Challengers Bangalore challenging them. While we wait for the league to arrive, let’s look at the list of the IPL 2024 sponsor and sponsors from past seasons of the Indian Premier League.

Season

Sponsor

IPL 2024

TATA Group

IPL 2023

TATA Group

IPL 2022

Tata Group

IPL 2021

Vivo

IPL 2020

Dream11

IPL 2019

Vivo

IPL 2018

Vivo

IPL 2017

Vivo

IPL 2016

Vivo

IPL 2015

Pepsi

IPL 2014

Pepsi

IPL 2013

Pepsi

IPL 2012

DLF

IPL 2011

DLF

IPL 2010

DLF

IPL 2009

DLF

IPL 2008

DLF

Other IPL 2024 sponsor

The TATA Group (US$17m) is the IPL 2024 sponsor while Dream11, Saudi Tourism Authority (US$7.25m), Cred, Upstox (US$5.5m), RuPay (US$9m), and Swiggy Instamart (US$6.6m) are the official partners.

This season will be a first of BCCI’s IPL broadcast rights with multiple partners. The likes of Disney, Star, Viacom 18 and Times Internet are paying a combined US$6.2 billion to broadcast the IPL until 2027. This means the media rights value per match is the highest of any Asian sporting league, and trails only the NFL in the global landscape.

Aramco (US$7.8m) is the official Orange & Purple Cap Partner while Paytm (US$3.4m) is the Umpire Partner and CEAT is the Official Strategic Timeout Partner.

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IPL 2024 sponsor list

Listed below is the official IPL 2024 sponsor list. Aside from these, each team also has its own sponsors. The upcoming IPL 2024 is set to be one of the biggest tournaments in the league’s history:

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Partnership

Brand

Title Sponsor

TATA

Official Partners

Dream11

Saudi Tourism Authority

CRED

Upstox

RuPay

Swiggy Instamart

Official Orange & Purple Cap Partner

Aramco

Official Broadcasters

Star Sports

Official Digital Streaming Partners

Jio Cinema

Umpire Partners

PayTM

Official Strategic Timeout Partner

CEAT

Details of official IPL sponsor

Jay Shah, the Honorary Secretary of BCCI, expressed his delight at the partnership with the TATA Group as the Title Sponsors of the IPL. He noted that the league has transcended borders, captivating audiences worldwide with its unmatched blend of skill, excitement, and entertainment. Similarly, he highlighted the TATA Group’s emergence as a symbol of excellence rooted in India, making its mark across diverse global sectors.

Arun Singh Dhumal, the Chairperson of IPL, described the collaboration with TATA Group for the title sponsorship of IPL 2024-28 as a significant milestone in the league’s journey. He highlighted the record-breaking sum of INR 2500 crore by TATA Group as a testament to the immense value and appeal that the IPL holds in the world of sports.

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IPL 2024 sponsorship amount

The upcoming IPL 2024 is expected to witness a massive investment from stakeholders. As the league continues to grow, so does the sponsorship and prize money. That said, let’s look at the different IPL 2024 sponsorship amount by different stakeholders:

  • Title sponsorship from TATA– ₹2500 crores(2024-2028)

  • Official sponsors – ₹210 crores

  • Umpire sponsors – ₹28 crores

  • Official strategic timeout sponsor – ₹30 crores

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All IPL sponsor amount (2008-2024)

TATA retains the current title sponsor tag for the Indian Premier League 2024. Let’s look at all the IPL sponsor since 2008:

Sponsor

Period

Sponsorship fee (per year)

DLF

2008–2012

₹40 crores (US$5.3 million)

Pepsi

2013–2015

₹79.4 crores (US$10.5 million)

Vivo

2016–2017

₹100 crores (US$13.3 million)

Vivo

2018–2019

₹439.8 crores (US$58.4 million)

Dream11

2020

₹222 crores (US$29.5 million)

Vivo

2021

₹439.8 crores (US$58.4 million)

TATA

2022-2023

₹439.8 crores (US$58.4 million)

TATA

2024-2028

₹2500 crores (US$300 million)

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Value of teams before IPL 2024 (brand)

In IPL 2022, the BCCI, which owns the IPL, earned Rs 12,715 crore by selling only two teams. The average price for a team now stands at Rs 6,357 crore. This is a significant 17-fold increase in just 13 years.

The growth in brand value can be attributed to the full stadium experience and the explosion in viewership. Below are the details of the brand value of IPL teams after the conclusion of the IPL 2023 season:

Team

Brand value

Mumbai Indians

USD 87.0 million

Chennai Super Kings

USD 80.6 million

Kolkata Knight Riders

USD 78.6 million

Royal Challengers Bangalore

USD 69.8 million

Gujarat Titans

USD 65.4 million

Delhi Capitals

USD 64.1 million

Rajasthan Royals

USD 62.5 million

Sunrisers Hyderabad

USD 48.2 million

Lucknow Super Giants

USD 47.0 million

Punjab Kings

USD 45.30 million

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